2% of every order funds a shelter, chosen each month by our customers
Pawtagonist Character apparel
CHARACTER No. 01 GOLDEN RETRIEVER

Every pet a protagonist.

Character-led apparel for the animal that actually runs your house. The artwork is printed across the back — big, drawn from scratch, no borrowed mascots. Your edition changes who stands beside them.

See the collection Pick your family
GOLDEN RETRIEVER Back artwork
Solo edition
CHARACTER No. 01
Back artwork
Printed to order
01THE DIFFERENTIATOR

Who else is in the picture?

Same golden retriever, same hand-drawn style — but the scene on the back changes to match your household. Choose the one that looks like home.

02CHARACTER No. 01

The Golden Retriever collection

Five editions, one very good dog. Every one printed on demand — nothing sits in a warehouse.

Showing all editions
Start here Pawtagonist — Golden Retriever Hoodie (Dog Alone) 01

Just the dog

€53,95 6 coloursS–5XL View couple Pawtagonist — Golden Retriever Hoodie (With Both Owners) 02

With both owners

€53,95 6 coloursS–5XL View couple Pawtagonist — Golden Retriever Hoodie (With Owner — Her) 03

With her

€53,95 6 coloursS–5XL View couple Pawtagonist — Golden Retriever Hoodie (With Owner — Him) 04

With him

€53,95 6 coloursS–5XL View family Pawtagonist — Golden Retriever Hoodie (With Whole Family) 05

With the family

€53,95 6 coloursS–5XL View
In progress Character
No. 02 Under study
Next

Who comes after the golden?

We're drawing the second character now. Join the list at the bottom of the page and you'll see it first.

03HOW IT'S MADE

Two methods, one garment.

01

Drawn from scratch

Every character is illustrated in-house. No film references, no borrowed mascots, no stock paw prints — just the pack we drew ourselves.

02

Printed across the back

Your edition goes onto the back, sized to the garment itself so the artwork sits where it belongs rather than floating in the middle of the fabric.

03

Stitched on the chest

The head mark is embroidered, not printed. Small, quiet, threaded to outlast the hoodie it's on.

The Pawtagonist golden retriever character
04OUR STORY

It started with one very good dog.

We kept looking for clothing that treated pets like the main characters they are — and kept finding generic paw prints.

So we drew our own. Character No. 01 is the golden retriever: warm, a little daft, endlessly loyal. He comes alone, with one owner, with two, or with the entire household — because a family portrait should look like your family.

Meet the collection
05THE 2% PLEDGE

You choose where it goes.

Each month we email everyone who ordered and let them pick the shelter that receives 2% of that month's revenue. Join the list and you get the vote too.

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No more than one email a month. Unsubscribe anytime.