Politique de confidentialité
Last Updated: September 2026
Pawtagonist ("we," "us," or "our") operates pawtagonist.com (the "Site") and provides pet-owner lifestyle apparel, merchandise, and related customer experiences (the "Services"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site, make a purchase, or communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the processing of your personal information. By accessing or using our Services, you acknowledge the data collection and processing practices described herein.
1. Data Controller & Merchant Identification
Pawtagonist is the primary data controller for personal data processed under this policy.
• Merchant Name: Pawtagonist
• Registered Operating Address: Via Camposanto 8, 20037 Paderno Dugnano MI, Italy
• Privacy Contact: support@pawtagonist.com
2. Personal Information We Collect
We collect personal information—information that identifies or reasonably relates to you—depending on how you interact with our Site:
• Contact Details: Full name, billing address, shipping address, email address, and phone number.
• Transaction & Order History: Items viewed, items placed in your cart, purchases, order cancellations, sizing selections, and fulfillment tracking logs.
• Financial Information: Payment method type, transaction confirmation identifiers, and billing status. (Payment card numbers are processed directly and tokenized by secure payment gateways; Pawtagonist never views or stores unencrypted credit/debit card numbers).
• Account Credentials: If you register an account, your username, account settings, and encrypted access credentials.
• Communications: Records, messages, and any photographic attachments submitted to our customer support team (e.g., sizing inquiries or delivery inspections).
• Technical & Device Data: IP address, device hardware identifiers, operating system, browser type, and network connection details collected via essential cookies and tracking tags.
• Usage & Browsing Data: Timestamps, referral URLs, navigation paths, and interactions with product pages on the Site.
3. Sources of Personal Information
We gather personal data through four main channels:
• Directly From You: When you place an order, create an account, subscribe to drop updates, or contact customer support.
• Automatically Collected: When you navigate our Site, through standard server logs, cookies, and automated scripts.
• From Service Providers: Partners that enable our e-commerce features, including payment verification tools and on-demand production pipelines.
• From Marketing & Analytics Partners: Aggregated insights from advertising platforms that measure store traffic.
4. Purposes & Legal Bases for Processing (GDPR Compliance)
Under Article 6 of the General Data Protection Regulation (GDPR), we process your data under the following legal frameworks:
• Performance of a Contract: To print, fulfill, package, and ship your on-demand apparel orders; process transactions; send order confirmation and tracking emails; and provide direct customer support.
• Legitimate Interests: To detect, investigate, and prevent fraudulent transactions or security incidents; optimize catalog performance; monitor site stability; and enforce our Terms of Service.
• Compliance with Legal Obligations: To maintain tax records, purchase invoices, and corporate accounting compliance under Italian and European law.
• Consent: To send promotional newsletters, drop announcements, or non-essential marketing communications where you have explicitly opted in (revocable at any time).
5. Disclosure to Third-Party Service Providers
We do not sell your personal information. To operate an on-demand manufacturing business model, we disclose necessary data to vetted third-party service providers:
• Storefront & E-Commerce Hosting: Shopify Inc. hosts our shopping cart, infrastructure, and order processing databases.
• On-Demand Production & Fulfillment: Printify Inc. and its vetted contract manufacturing facilities receive your shipping name, delivery address, and product specifications strictly to manufacture and deliver your items.
• Customer Support & Communications: Zoho Corporation provides our enterprise email infrastructure (support@pawtagonist.com) to process customer service correspondence.
• Payment Processing & Fraud Prevention: Stripe, Revolut, and Shopify Payments securely authorize payment cards and handle anti-fraud verification.
• Legal & Regulatory Authorities: When mandated by subpoena, court order, or applicable law to protect our legal rights, property, or customer safety.
6. Relationship with Shopify
Our store is hosted on Shopify, which processes personal data to deliver and improve our Services. Shopify uses aggregated and individual interaction data across its network to optimize security, checkout speeds, and platform performance. In these contexts, Shopify acts as an independent or joint controller. To learn more about how Shopify handles consumer data, consult the Shopify Consumer Privacy Policy (https://www.shopify.com/legal/privacy). You can manage Shopify-specific consumer data requests via the Shopify Privacy Portal (https://privacy.shopify.com/en).
7. International Data Transfers
Pawtagonist operates globally. Your personal information may be transferred, stored, and processed outside your home jurisdiction, including in the United States and within the European Economic Area (EEA). When transferring data originating in the EEA or the UK to destinations without an EU adequacy decision, we rely on recognized transfer mechanisms, including the European Commission’s Standard Contractual Clauses (SCCs), to safeguard your data.
8. Data Retention & Security
We retain personal order data only as long as necessary to fulfill the operational purposes described in this policy, manage warranty claims, handle dispute resolutions, and satisfy statutory tax and commercial retention requirements.
We implement industry-standard encryption protocols (including HTTPS/TLS across our entire site and tokenized payment checkouts). However, no internet transmission or electronic storage method is 100% impenetrable; we recommend transmitting sensitive communications only through secure channels.
9. Your Statutory Rights
Depending on your residency (including under the EU GDPR, UK GDPR, and applicable US state privacy laws), you hold specific rights regarding your personal information:
• Right to Access / Know: Request confirmation of whether we process your data and receive an itemized copy.
• Right to Rectification / Correction: Request correction of outdated or inaccurate personal information.
• Right to Erasure / Deletion: Request the deletion of your personal data, subject to statutory tax and commercial retention exceptions.
• Right to Data Portability: Receive your personal data in a structured, machine-readable format.
• Right to Object or Restrict Processing: Object to or limit specific processing activities, including targeted advertising.
• Right to Withdraw Consent: Withdraw previously granted consent for marketing communications at any time by clicking the "Unsubscribe" link in any promotional email.
To exercise any of these rights, contact us at support@pawtagonist.com. We will verify your identity before processing the request. You may designate an authorized agent to submit requests on your behalf, provided proper legal authorization is verified.
10. Children's Privacy
Our Services are directed to individuals of legal purchasing age and are not targeted to children under 16. We do not knowingly collect, sell, or share personal information from individuals under the age of 16. If you believe a minor has submitted personal information to our store, contact us at support@pawtagonist.com to request immediate deletion.
11. Supervisory Authority & Complaints
If you reside in the European Economic Area and believe our processing of your personal data violates European privacy regulations, you have the right to lodge a complaint with your local Data Protection Authority. In Italy, the supervisory authority is the Garante per la protezione dei dati personali (Piazza Venezia 11, 00187 Roma; www.garanteprivacy.it).
12. Contact Information
For questions regarding our privacy practices, data access inquiries, or policy updates, contact:
Pawtagonist
Via Camposanto 8, 20037 Paderno Dugnano MI, Italy
Email: support@pawtagonist.com